Once upon a time Japan relied upon its manufacturing prowess to brand a strong international image. Japan Inc was a nickname that emerged with the success of the economic miracle in the 1980′s.
With the economic downtrend lasting through the 1990′s, however, a re-brand of Japan’s global identity has brought soft pop culture to the fore as an important brand for Japan. I am cool with that!
- J-Pop Poster
J-Pop, the shortened form of Japanese pop culture, includes animated films, video games and a range of popular cartoon characters. It also refers to many Japanese musicians and idols.
Did you know that Japan has the second largest music market in the world?
Did you know that MIT in the USA has a Cool Japan Research project? Sounds cool!
And NHK has even developed a Cool Japan TV show. Cool!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
#JBlogs National Branding – Japan Cool! http://bit.ly/cU8nU
This comment was originally posted on Twitter
NZ 100% Pure Nihon as No. 1 Cool http://bit.ly/YxtIx
This comment was originally posted on Twitter
National Branding – Japan Cool! | Japan http://bit.ly/4kS7yn
This comment was originally posted on Twitter
Magic the Gathering is Japanese?
National Branding – Japan Cool! | Japan http://ow.ly/15NSVk
This comment was originally posted on Twitter
National Branding – Japan Cool! | Japan http://ow.ly/15NSVl
This comment was originally posted on Twitter
RT @KimonoBox: National Branding – Japan Cool! | Japan http://bt.io/B0I
This comment was originally posted on Twitter
RT @KimonoBox: National Branding – Japan Cool! | Japan http://bt.io/B0I
Every one likes different J-Pop, I like it all. Japan ganbatte!
RT @KimonoBox: Behind Japan Tobacco | Japan http://bt.io/B0L Not 1 of my favorite topics, cause I smoke. don’t get me started. Imo
This comment was originally posted on kimonobox.com
No worries – its a topic which causes strong feelings on either side of the fence. I just thought I would mention how much the Japanese government is involved in the industry of tobacco. And I rather liked the camera ciggie pack idea …. but marketing firms would never get away with that kind of angle in Western countries.
This comment was originally posted on kimonobox.com
RT @KimonoBox: Rent an Actroid, Japan | Japan http://bt.io/BK6 Those sure are some realistic looking robots? If you didn’t know it you’d be saying who am I talking to? From a distance or close up the look like a real person.
Great job Japan.
This comment was originally posted on kimonobox.com
I actually liked the lamune kitkat, it’s sort of sky-blue! The orange and sakura ones were quite nice too.
Though I preferred the dark chocolate kit-kats until the doctor told me to cut down and see if it helps with
migraine.
The maccha one was disgusting, there are places for green tea and chocolate isn’t one of them!
I notice a film one and a game one in that page. I wonder where he got those.
=^x^=
This comment was originally posted on kimonobox.com
Good to hear – I like the lamune kit kat too!
This comment was originally posted on kimonobox.com
I wonder just how well some of these KitKats have sold. There are several discount snack shops in my area in Tokyo, and the Jasmine tea KitKat was in around for months. Also, my husband bought the blueberry and strawberry cheesecake ones for about 1/3 of their original price when a seller was attempting to unload “cases” of them as cheaply as possible (and was giving away samples as well).
I think some flavors are very popular, but Nestle Japan may be overloading the market with too frequent releases. I’ve tried somewhere in the vicinity of 30 of them and I’m not sure that there is enough variation between them to make them all that interesting. If I didn’t write a snack review blog, I’m pretty sure I wouldn’t even be trying some of them. The fruit ones in particular all come across as being similar – white chocolate infused with vague fruit flavors.
This comment was originally posted on kimonobox.com
Great feedback on the kitkats …. did you try the vegie one? your thoughts?
This comment was originally posted on kimonobox.com
Rebranding Japan http://ow.ly/oQlZ Hot? Or not? What do you think?
This comment was originally posted on Twitter
Many of my students are older Japanese and the thought of J-pop culture representing Japan makes them wince a bit. They are way more comfortable with Mt. Fuji, Geisha etc…
But hey, times change.
Interesting – good feedback – I have many students who feel the same way