This smart marketing campaign for Mild Seven doesnt seem to show the health warnings?!
With the rise to power of the DPJ many changes to policy will no doubt come into play. One of which might include further taxes on cigarettes to help boost revenue.
Recently, it looks like the anti-smoking campaigners in Japan have started to have some success. There are more smoke free cafes and restaurants appearing. There are designated smoking areas near taxi cabs and on the train platforms. And there are no longer cigarette tv ads.
But no wonder that anti-smoking campaigners have not had much success in working with higher taxes on cigarettes up until now. The Japanese Ministry of Finance actually owned 2/3 of JT until 2004 – and currently it seems the Japanese government still owns 50% of the company.
Once again thanks to flickr photographers for some pictures – click on photos to move to their photostreams.












#JBlogs Behind Japan Tobacco http://bit.ly/rnRuZ
This comment was originally posted on Twitter
RT @KimonoBox: Behind Japan Tobacco | Japan http://bt.io/B0L Not 1 of my favorite topics, cause I smoke. don’t get me started. Imo
This comment was originally posted on Twitter
RT @KimonoBox: Behind Japan Tobacco | Japan http://bt.io/B0L Not 1 of my favorite topics, cause I smoke. don’t get me started. Imo
RT @KimonoBox: Rent an Actroid, Japan | Japan http://bt.io/BK6 Those sure are some realistic looking robots? If you didn’t know it you’d be saying who am I talking to? From a distance or close up the look like a real person.
Great job Japan.
I actually liked the lamune kitkat, it’s sort of sky-blue! The orange and sakura ones were quite nice too.
Though I preferred the dark chocolate kit-kats until the doctor told me to cut down and see if it helps with
migraine.
The maccha one was disgusting, there are places for green tea and chocolate isn’t one of them!
I notice a film one and a game one in that page. I wonder where he got those.
=^x^=
I wonder just how well some of these KitKats have sold. There are several discount snack shops in my area in Tokyo, and the Jasmine tea KitKat was in around for months. Also, my husband bought the blueberry and strawberry cheesecake ones for about 1/3 of their original price when a seller was attempting to unload “cases” of them as cheaply as possible (and was giving away samples as well).
I think some flavors are very popular, but Nestle Japan may be overloading the market with too frequent releases. I’ve tried somewhere in the vicinity of 30 of them and I’m not sure that there is enough variation between them to make them all that interesting. If I didn’t write a snack review blog, I’m pretty sure I wouldn’t even be trying some of them. The fruit ones in particular all come across as being similar – white chocolate infused with vague fruit flavors.
No worries – its a topic which causes strong feelings on either side of the fence. I just thought I would mention how much the Japanese government is involved in the industry of tobacco. And I rather liked the camera ciggie pack idea …. but marketing firms would never get away with that kind of angle in Western countries.
Good to hear – I like the lamune kit kat too!
Great feedback on the kitkats …. did you try the vegie one? your thoughts?