This smart marketing campaign for Mild Seven doesnt seem to show the health warnings?!
With the rise to power of the DPJ many changes to policy will no doubt come into play. One of which might include further taxes on cigarettes to help boost revenue.
Recently, it looks like the anti-smoking campaigners in Japan have started to have some success. There are more smoke free cafes and restaurants appearing. There are designated smoking areas near taxi cabs and on the train platforms. And there are no longer cigarette tv ads.
But no wonder that anti-smoking campaigners have not had much success in working with higher taxes on cigarettes up until now. The Japanese Ministry of Finance actually owned 2/3 of JT until 2004 – and currently it seems the Japanese government still owns 50% of the company.
Once again thanks to flickr photographers for some pictures – click on photos to move to their photostreams.