Play-Doh had its 50th anniversary in 2005 and has been a huge hit over the decades with kids. In Japan, the Play-Doh is called nendo. It has also been a great success.
However, it is always wonderful to see how imported goods, ideas and concept to Japan can be well-adapted to meet the market.
Check out the shape cutters. You can make ebi and tuna nigiri!
This ‘Silver Week’ nendo fun has produced some great nendo lunch boxes!